Case Study: ORLY International | COVID-19 Management

Challenge: COVID-19 shut down the ORLY’s B2B business; was tasked to prioritize D2C by driving traffic to e-commerce site. ORLY also manufactured hand sanitizers as a response to the shortage and needed awareness for its efforts.

Strategy: To drive web traffic, created thoughtful, timely, and relevant pitches directing press to link directly to ORLY’s website, focused on at-home gel removal tutorials and at-home manicure tips and tricks from professional nail artists.

Highlighted ORLY’s give-back initiative to donate hand sanitizers to at-risk population in Los Angeles and to drive press for hand sanitizers

Results: Secured 94 placements (2.9 B impressions) for March 2020, a 100% increase from the previous month