Case Studies: NAILS OF LA | Brand Launch
Challenge: Launch a new press-on nails brand during COVID
Strategy: Position founder Brittney Boyce as the foremost gel extension nail artist, leverage Boyce’s celebrity clientele for press, and conceptualize and pitch seasonal nail trends tying to NAILS OF LA designs
Results: Named Best Press-on Nails for Allure 2021 Best of Beauty Awards
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