Case Studies: Mazz Hanna | Brand Launch

Challenge: Tasked to launch the brand in September 2018 to be recognized as the foremost crystal and CBD beauty and wellness brand.

Strategy: To create buzz and brand recognition, formed a strategic media plan that included thoughtful brand stories, featured business features, and impactful placements.

Results: Within 6 months, Mazz Hanna won multiple beauty awards, including the prestigious ELLE Beauty Genius Award, brand features on Forbes.com and NewBeauty, saw an increase in web traffic and sales, garnered attention from retail buyers, and obtained 560M+ impressions.